Transit advertising campaign showing Onna brand posters with product photography and tagline

Year

2024

Services

Identity

Iconography

Packaging

Digital

Client

Concept Project

Industry

Hygiene Care

Visual Identity for an Organic Feminine Care Brand

Onna is a modern feminine hygiene care brand dedicated to providing high-quality, organic, and comfortable solutions for women of all ages. Their product range includes tampons, pads, menstrual cups, and period briefs—crafted to meet the diverse and intimate care needs of their audience.

I've created a cohesive and impactful visual identity that reflects their mission of empowering women and prioritising wellness. The result is a thoughtful and empowering design system, including: logo, colour palette, typography system, packaging design and social media graphics.

Burgundy product box on wooden floor displaying period pad packaging design
Burgundy product box on wooden floor displaying period pad packaging design
Burgundy product box on wooden floor displaying period pad packaging design
Flow finder chart showing pad types from liner to night with absorbency levels
Flow finder chart showing pad types from liner to night with absorbency levels
Flow finder chart showing pad types from liner to night with absorbency levels
Onna wordmark in pink geometric typeface on deep burgundy background
Onna wordmark in pink geometric typeface on deep burgundy background
Onna wordmark in pink geometric typeface on deep burgundy background
Brand colour palette with periwinkle, burgundy, rose, lime, crimson, and brown swatches
Brand colour palette with periwinkle, burgundy, rose, lime, crimson, and brown swatches
Brand colour palette with periwinkle, burgundy, rose, lime, crimson, and brown swatches
Period pad packaging front panel with organic cotton badge and product details
Period pad packaging front panel with organic cotton badge and product details
Period pad packaging front panel with organic cotton badge and product details
Product packaging suite in red, lime green, and lavender arranged on white surface
Product packaging suite in red, lime green, and lavender arranged on white surface
Product packaging suite in red, lime green, and lavender arranged on white surface
Instagram post designs with health statistics and educational content about periods
Instagram post designs with health statistics and educational content about periods
Instagram post designs with health statistics and educational content about periods
Street advertising display with Onna branding showing period product with red feather visual
Street advertising display with Onna branding showing period product with red feather visual
Street advertising display with Onna branding showing period product with red feather visual
Onna logo construction guide showing circular design elements
Onna logo construction guide showing circular design elements
Onna logo construction guide showing circular design elements
Flat lay of burgundy packaging dieline showing product information and branding
Flat lay of burgundy packaging dieline showing product information and branding
Flat lay of burgundy packaging dieline showing product information and branding
Three Instagram story templates about PMS and menstrual health on dark background
Three Instagram story templates about PMS and menstrual health on dark background
Three Instagram story templates about PMS and menstrual health on dark background

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