Playful Brand Identity for a New Voice in Personal Finance

Neatsheet aims to provide tools and insights into money spending habits that help people design paths to true freedom by aligning their finances with what actually matters. The goal of the project was to translate the brand's bold and cheeky personality into visual language through bespoke visual identity, brand illustrations, and social media templates.

For the colour palette, we deliberately steered away from the traditional greens that dominate the finance industry—a perfect reflection of the founder's fresh approach to personal finance.