The Language of Flowers: Sophisticated Brand Identity for a Floral Studio

Mirabili Fiori is a concept for a luxury floral studio, envisioned to blend artistry with nature through exquisite floral arrangements. The brand would specialize in transforming spaces into breathtaking environments, elevating any occasion with elegance and precision.

The visual identity reflects refined craftsmanship and a deep appreciation for natural beauty. A responsive logo system—including primary, secondary, and brand mark—ensures seamless adaptability across various applications. The colour palette draws inspiration from delicate florals, enhancing the brand's sophisticated aesthetic, while the typography system balances modernity with timeless grace.

To establish a cohesive brand presence, I designed social media templates that communicate the studio's artistry with consistency and elegance. Additionally, I created a note card featuring a punchy, memorable line that could be included with flower purchases—adding a personal and witty touch to every arrangement and reinforcing the studio's commitment to creating meaningful experiences through flowers.