Brand identity that makes you proud to be seen.

You didn't build this business to blend in. I design brand identities that turn heads, open doors, and give you the confidence to claim the space you've earned.

Let's do this

My approach

Unlike those who treat branding like an assembly line, I believe great brands are born from conversation, not questionnaires.

Before I design anything, I need to understand what you've built, what you're building toward, and what makes your people come back to your business. Not through a form, but through a real conversation. It's the only way to create something that's actually yours, not a version of someone else's brand with your name on it.

That's why nothing here is off-the-shelf. We start with your core identity development, then expand to include whatever serves your business best—packaging, print, digital, or all of the above.

Here's what that looks like in practice. ↓

Brand Identity Development

A complete brand identity system, built from scratch around your business, your story, and the people you're trying to reach. From meticulously crafted logo to personality-rich colour palette, every element is designed to feel unmistakably yours. All backed by comprehensive guidelines you (and anyone on your team) can actually use.

Built for founders whose business has outgrown its current identity. This is the foundation that supports you for years, and makes you proud every time you put it in front of someone.

Starting at €4,800

4-6 weeks

You'll receive:

Brand Discovery Workshop
A guided, in-depth conversation where I learn how your business really works—what you’ve built, what your customers love about you, and all the details that make you different. This is where everything that follows takes root.
Creative Strategy
Research-backed direction for your brand identity.
Logo Design
Complete logo suite: primary logo, secondary logo, and standalone brand mark for maximum versatility.
Colour Palette and Font System
Thoughtfully selected colours and typography that embody your brand and create instant recognition.
Icons/Illustrations
(when applicable)
Custom visuals that complement your identity and support storytelling.
Brand Guidelines
Comprehensive documentation showing how to use your brand consistently everywhere.

Inquire

Beyond identity

Brand identity is the foundation, but it's not the finish line. For clients I've partnered with on identity, I also design:

Packaging
Print
Websites
Social Media
Newsletters
Presentations
and more

What happens when we team up

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Your brand works for you

No more explaining what you do or why you're different. Your identity does the talking before you open your mouth—on the shelf, on the screen, in the inbox.

The right people find you

A brand identity that's unmistakably yours makes it easy for your ideal customers to spot you, trust you, and choose you. Again and again.

Doors start opening

A professional brand identity gets you taken seriously by retailers, investors, collaborators, dream customers. Your visuals become a calling card that creates opportunities you didn't have to chase.

Trust comes faster

First impressions happen in seconds. A polished, intentional identity makes people lean in instantly and stick around long enough to fall in love with what you do.

You show up with confidence

No more second-guessing how you show up—whether it's a social post, a client proposal, or a pitch deck. You know exactly how to show up and it looks intentional every single time.

Your identity finally keeps up with you

This isn't something you'll outgrow in six months. It's a foundation built to support your business wherever it goes next.

Tried, tested, trusted process

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We talk
Not a rigid questionnaire. A guided conversation where I get to know your business well enough to see it the way your customers do. The origin story. The obsessions. The small details that seem insignificant but aren't. This is where the foundations get laid.
02
I design
Here's where your story meets my craft. I build a brand identity that feels inevitable—like it was always yours, just waiting to be uncovered. Bold enough to stand out. Thoughtful enough to last. The kind you'll actually be excited to show off.
03
We bring it to life
Brand identity isn't a set of files in a folder. It's how you show up everywhere—on shelves, in inboxes, across screens, in people's hands and heads. I make sure your identity works beautifully wherever your business lives.

Portrait of Aida wearing polka dot blouse with red lipstick

About me

Obsessed with Design Since Day Dot

I've been obsessed with visual storytelling since childhood—from making collages and handmade greeting cards to curating digital mood boards and exploring colour combinations online. The good old Polyvore sessions helped sharpen my design eye.

Today, that obsession has turned into helping founders build brands people actually remember. With a decade of design experience, I bring genuine curiosity to every project—because great design isn't just about looking good, it's about communicating something true.

I believe the best work comes from stripping away the unnecessary until only the good stuff remains. When I'm not creating brands, you'll probably find me at the theatre, or playing amateur mixologist in my kitchen. 🍸

What you can count on

Creativity

I question the obvious, poke at the expected, and design like no two businesses are the same. Because they're not. Fresh thinking isn't a bonus, it's the baseline.

Simplicity

Less, but better. I strip away the unnecessary to focus on what matters—designs that are clear, confident, and help your brand stand out without shouting.

Collaboration

The "& You" in my name isn't decoration. I listen as well as I design, valuing your input at every stage. The best work happens when we're building it together.

Craftsmanship

Every detail matters. I don't cut corners or rush the work, because a brand worth remembering is a brand worth getting right. Down to the last pixel.

Parentool yellow business card with black typography on tonal background

Summer Somewhere pink shopping bag with gold ribbon handles and elegant typography

Neatsheet Instagram post featuring financial illustrations in yellow and purple with piggy bank

Testimonials

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“Nobody understood our vision like you did which is something very hard to find [...] Thanks so much for a beautiful job!”

Sara Q.

Parentool

What's on your mind?

Can deliverables be added to the package?
Absolutely. The core identity system is designed to give your brand a solid foundation. Think of it as the essentials, with nothing missing. From there, most clients add deliverables like packaging, print, or digital, depending on where their business needs the most support. After your inquiry, you'll receive a proposal scoped to your specific goals.
What does the typical investment look like?
Brand identity starts at €4,800, but most clients invest between €6,000–€12,000 when adding deliverables like packaging, print, or website design. Your exact investment depends on what your business actually needs.
Do you offer payment plans?
Yes. A 25% deposit secures your spot in my schedule, and the remaining balance is split into 2–3 payments throughout the project.
Are revisions included?
Yes. Each stage of the project includes 2 rounds of revisions to make sure we get it right. That said, because we start with deep listening and strategy, most clients don't need endless rounds—we usually land close to the mark early on.
Are there any additional costs I should expect?
My fee covers the design work. Anything outside of that (fonts, stock imagery, printing, website hosting, domain registration) is paid separately and directly by you. I'll always flag these upfront so there are no surprises.
Do you work internationally?
Yes. I work fully remotely with clients all over the world. Distance has never gotten in the way of great work.
How soon can we start?
My schedule typically fills up 1–2 months ahead. The earlier you reach out, the sooner we can get going.
Do you build Shopify websites?
No. I design and build websites in Framer, which works beautifully for service-based businesses. But if you need Shopify, I've got a list of trusted experts I can point you to.

The fact that you're still here says more than I need to.

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