Brand identity that does the heavy lifting for you.

You've built something worth noticing. But if your brand identity isn't pulling its weight, turning heads, opening doors, or making people get it instantly, it's holding you back.

Let's fix that

My approach

Unlike those who treat branding like an assembly line, I believe great brands are born from conversation, not questionnaires.

Every project starts with listening. Real listening. Because I can't design your voice until I've actually heard you speak, and I can't serve your business until I understand what you're really trying to build.

That's why nothing here is off-the-shelf. We start with your core identity development, then expand to include whatever serves your business best—packaging, print, digital, or all of the above.

Here's what that looks like in practice. ↓

Brand Identity Development

From meticulously crafted logo to personality-rich colour palette, every element is designed to feel authentically, unmistakably yours. Built from scratch, not borrowed from a template. A complete system designed around your business, with comprehensive guidelines that ensure consistency wherever you show up.

For established businesses whose current look isn't doing justice to the brilliant work they deliver—this is a foundation built to support you for years to come, and make you proud every time you put it in front of someone.

Starting at €6,400

6-8 weeks

You'll receive:

Brand Discovery Workshop
A deep-dive conversation that reveals your brand's personality, values, and vision.
Creative Strategy
Research-backed direction for your brand identity.
Logo Design
Complete logo suite: primary logo, secondary logo, and standalone brand mark for maximum versatility.
Colour Palette and Font System
Thoughtfully selected colours and typography that embody your brand and create instant recognition.
Icons/Illustrations
(when applicable)
Custom visuals that complement your identity and support storytelling.
Brand Guidelines
Comprehensive documentation showing how to use your brand consistently everywhere.

Inquire

What happens when we team up

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Your brand works for you

No more explaining what you do or why you're different. Your identity does the talking before you open your mouth—on the shelf, on the screen, in the inbox.

The right people find you

A brand identity that's unmistakably yours makes it easy for your ideal customers to spot you, trust you, and choose you. Again and again.

Doors start opening

A professional brand identity gets you taken seriously by retailers, investors, collaborators, dream customers. Your visuals become a calling card that creates opportunities you didn't have to chase.

Trust comes faster

First impressions happen in seconds. A polished, intentional identity makes people lean in instantly and stick around long enough to fall in love with what you do.

You show up with confidence

No more second-guessing how you show up—whether it's a social post, a client proposal, or a pitch deck. You know exactly how to show up and it looks intentional every single time.

Your identity finally keeps up with you

This isn't something you'll outgrow in six months. It's a foundation built to support your business wherever it goes next.

Tried, tested, trusted process

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We talk
Not a scripted kick-off call. A proper conversation where I get to know your business well enough to explain it to a stranger at a party. The origin story. The obsessions. The small details that seem insignificant but aren't. This is where the foundations get laid.
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I design
Here's where your story meets my craft. I build a brand identity that feels inevitable—like it was always yours, just waiting to be uncovered. Bold enough to stand out. Thoughtful enough to last. The kind you'll actually be excited to show off.
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We bring it to life
Brand identity isn't a set of files in a folder. It's how you show up everywhere—on shelves, in inboxes, across screens, in people's hands and heads. I make sure your identity works beautifully wherever your business lives.

Portrait of Aida wearing polka dot blouse with red lipstick

About me

Obsessed with Design Since Day Dot

I've been obsessed with visual storytelling since childhood—from making collages and handmade greeting cards to curating digital mood boards and exploring colour combinations online. The good old Polyvore sessions helped sharpen my design eye.

Today, that obsession has turned into helping founders build brands people actually remember. With a decade of design experience, I bring genuine curiosity to every project—because great design isn't just about looking good, it's about communicating something true.

I believe the best work comes from stripping away the unnecessary until only the good stuff remains. When I'm not creating brands, you'll probably find me at the theatre, or playing amateur mixologist in my kitchen. 🍸

What you can count on

Creativity

I question the obvious, poke at the expected, and design like no two businesses are the same. Because they're not. Fresh thinking isn't a bonus, it's the baseline.

Simplicity

Less, but better. I strip away the unnecessary to focus on what matters—designs that are clear, confident, and help your brand stand out without shouting.

Collaboration

The "& You" in my name isn't decoration. I listen as well as I design, valuing your input at every stage. The best work happens when we're building it together.

Craftsmanship

Every detail matters. I don't cut corners or rush the work, because a brand worth remembering is a brand worth getting right. Down to the last pixel.

Parentool yellow business card with black typography on tonal background

Summer Somewhere pink shopping bag with gold ribbon handles and elegant typography

Neatsheet Instagram post featuring financial illustrations in yellow and purple with piggy bank

Testimonials

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“Nobody understood our vision like you did which is something very hard to find [...] Thanks so much for a beautiful job!”

Sara Q.

Parentool

Beyond identity

Brand identity is the foundation, but it's not the finish line. For clients I've partnered with on identity, I also design:

Packaging
Print
Websites
Social Media
Newsletters
Presentations
and more

What's on your mind?

Do you design logos only?
No. A logo on its own won't get you very far. I design complete brand identity systems: logo, colours, typography, guidelines, and everything that makes your brand work cohesively across all touchpoints. If you're looking for a logo only, I'm not the right fit.
Do I have to start with brand identity?
Yes. Think of brand identity as the foundation. Without it, a website or packaging doesn't have anything solid to stand on. I always work from the ground up so everything that follows feels cohesive.
What does the typical investment look like?
Brand identity starts at €6,400, but most clients invest between €6,000–€12,000 when adding deliverables like packaging, print, or website design. Your exact investment depends on what your business actually needs.
Do you offer payment plans?
Yes. A 25% deposit secures your spot in my schedule, and the remaining balance is split into 2–3 payments throughout the project.
Are revisions included?
Yes. Each stage of the project includes 2 rounds of revisions to make sure we get it right. That said, because we start with deep listening and strategy, most clients don't need endless rounds—we usually land close to the mark early on.
Are there any additional costs I should expect?
My fee covers the design work. Anything outside of that (fonts, stock imagery, printing, website hosting, domain registration) is paid separately and directly by you. I'll always flag these upfront so there are no surprises.
How soon can we start?
My schedule typically fills up 1–2 months ahead. The earlier you reach out, the sooner we can get going.
Do you build Shopify websites?
No. I design and build websites in Framer, which works beautifully for service-based businesses. But if you need Shopify, I've got a list of trusted experts I can point you to.

Your business has been waiting for this

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