Premium Hair Care Brand Identity

Curame is a concept for a premium hair care brand dedicated to nourishing hair and restoring its natural shine. The brand offers a range of high-quality products including shampoos, hair tonics, oils, hair masks, and serums formulated to address diverse hair care needs.

The visual identity embodies sophistication and efficacy through a refined design approach. The wordmark features elegant serif typography that conveys both premium quality and timeless appeal. A distinctive monogram was created for versatile application across smaller touchpoints and product details.

The colour palette draws inspiration from natural hair tones—warm golden blondes, rich browns, and soft creams—creating an immediate visual connection to the diverse beauty of hair itself. These organic hues evoke the warmth and richness of healthy, nourished hair while communicating the brand's premium quality and effectiveness.

The packaging design maintains a minimalist aesthetic with clean glass bottles that showcase the product's golden hue. Thoughtful typographic hierarchy and refined details reinforce the brand's commitment to quality and premium positioning. Eco-conscious kraft shipping boxes with subtle branding complete the unboxing experience.

Social media graphics were designed to maintain brand consistency across digital platforms, featuring the warm colour palette, close-up product photography, and hair texture imagery that emphasizes the brand's focus on natural beauty and healthy shine.